Where Search Meets Display
OATH's Largest European Partner
How does search retargeting work?
Search retargeting is a type of online advertising targeting. It allows you to show video or banner ads to people who have recently searched for keywords that are relevant for your business.
Users perform a search:
Potential new customers search for keywords related to your business. For example, for a shoe store, “flat shoes” is a relevant keyword
Data is collected anonymously
We drop our own propriety cookie in the users' browsers after they performed the search. This creates audience segments in real time.
Users see your ads
When your campaign settings match the audience segments, users are identified and see your ads on the website they're browsing. These sites can be clearly defined through white lists available on request
Search retargeting versus site retargeting
Because the wording is similar, search retargeting and site retargeting often get confused.
Both are online advertising tactics, but there is a big difference between them.
Site retargeting (remarketing)
Show your ads to people who have visited your website, but left without converting. It allows you to reach existing customers to increase conversion rates and build awareness.
Show your ads to people who have never visited your website, but have recently searched for relevant keywords. It allows you to reach highly relevant, potential new customers for your business.
Why is search retargeting so efficient?
More than 80% of users do online research before buying and they normally use search engines through keyword search terms. This makes search a very powerful intent indicator.
Search retargeting goes beyond traditional search engine marketing and leverages the low-cost display advertising inventory. Because it uses display inventory and the search keyword terms for targeting, search retargeting is a very efficient way to reach potential new customers for your business.
Why use search retargeting?
Here are a few reasons to start a search retargeting campaign
Reach the right audience
With search retargeting, you display ads exactly to people who have recently searched for your product or service.
Higher conversion rates
Because it targets users who have recently shown an interest in what you have to offer, search retargeting performs better compared to standard display advertising campaigns.
Lower cost per acquisition
Advertisers using search as a marketing strategy have high competition which makes search expensive. Search retargeting provides the same level of interest on a larger scale, ensuring a lower acquisition cost.
Wider exposure for your ads
Classic search engine marketing allows you to reach your customer only when he searches. With search retargeting, you show your offer more than once.
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